Google Ads Editor v1.1: easier to use and loaded with new features 4977550256203696919-blid-364298398251901413

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1. 
   Accelerated delivery sunset for Search and Shopping campaigns postponed to October

   September 11, 2019

   Last month, we announced that Standard delivery would be the only available ad delivery method for Search campaigns, Shopping campaigns, and shared budgets. To give you more time to prepare, these campaigns and budgets using Accelerated delivery will be automatically switched to Standard delivery, starting October 7, 2019. Accelerated delivery will no longer be available after this change. To manage how your ads are delivered throughout the day, we recommend using ad scheduling to increase or decrease bids during certain times of the day. If your goal is to maximize performance, we recommend using Maximize conversion value, Maximize conversions, or Maximize clicks bidding to stay within your daily budget. Learn more about Standard delivery in the Google Ads Help Center. Posted by Ramil Sobti, Product Manager, Google Ads

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2. 2

   A new policy on advertising for speculative and experimental medical treatments

   September 6, 2019

   Digital advertising helps fuel an open internet for people all over the world -- allowing billions of people to ask questions, find answers, and discover new ideas. We know the digital ads ecosystem can only flourish if it’s a place that is safe and trustworthy for users. That’s why we have robust Google Ads Policies outlining what kind of advertising is, and is not, allowed on our platform. We regularly review and revise our advertising policies. Today, we’re announcing a new Healthcare and medicines policy to prohibit advertising for unproven or experimental medical techniques such as most stem cell therapy, cellular (non-stem) therapy, and gene therapy. This new policy will prohibit ads selling treatments that have no established biomedical or scientific basis. The new policy also includes treatments that are rooted in basic scientific findings and preliminary clinical experience, but currently have insufficient formal clinical testing to justify widespread clinical use. We know that important medical discoveries often start as unproven ideas -- and we believe that monitored, regulated clinical trials are the most reliable way to test and prove important medical advances. At the same time, we have seen a rise in bad actors attempting to take advantage of individuals by offering untested, deceptive treatments. Often times, these treatments can lead to dangerous health outcomes and we feel they have no place on our platforms. Experts in this field support such restrictions. The International Society for Stem Cell Research President Deepak Srivastava says, “Google’s new policy banning advertising for speculative medicines is a much-needed and welcome step to curb the marketing of unscrupulous medical products such as unproven stem cell therapies. While stem cells have great potential to help us understand and treat a wide range of diseases, most stem cell interventions remain experimental and should only be offered to patients through well-regulated clinical trials. The premature marketing and commercialization of unproven stem cell products threatens public health, their confidence in biomedical research, and undermines the development of legitimate new therapies.” We know that there are good actors in this space as well, doing important research that may lead to major advances in medicine. We’ll continue to allow advertising for research happening in this space for clinical trials and the ability for clinicians to promote their research findings to the public. As new findings come to light and regulatory bodies oversee developments in this field, we will continue to evaluate our policies and make updates as needed. Posted by Adrienne Biddings, Policy Adviser

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3. 3

   Introducing seasonality adjustments for Smart Bidding

   August 28, 2019

   Smart Bidding strategies like Target CPA and Target ROAS use machine learning to automatically set bids at auction time to help improve the performance of your Google Ads campaigns. Though these strategies already take into consideration seasonality, we know there are key moments for your business when you can anticipate significant shifts in conversion rate, like during sales or when a new product launches. To provide more control in these rare situations, you can now apply seasonality adjustments for Search and Display campaigns. Let’s say you’re planning a flash sale for the weekend. Historically, you’ve seen a 50% increase in conversion rates when you’ve run a similar sale. With seasonality adjustments, you can apply a predicted conversion rate adjustment and Smart Bidding will consider that adjustment for the date range selected, while trying to hit your target CPA. You can learn how to apply a seasonality adjustment in the Google Ads Help Center. Posted by Sagar Shah, Product Manager, Google Ads

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4. 4

   Filters now available on the Overview page

   August 22, 2019

   The Overview page gives you a summary of your account performance and surfaces important insights at a glance. However, your business is unique and you often want a custom view of your data. We heard your feedback, so starting today, you can filter the Overview page by: Device Campaign Campaign type Campaign status Ad group Ad group status Posted by Raiza Abubakar, Product Manager, Google Ads

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5. 5

   New Smart Bidding strategy: Maximize conversion value

   August 21, 2019

   At Google Marketing Live, we gave a sneak peak at a new Smart Bidding strategy: Maximize conversion value. This automated bidding strategy helps you maximize the total conversion value of your campaign within your specified budget. Starting today, you can use Maximize conversion value for all Search campaigns. To get started, you’ll want to set conversion values for your conversion types or use transaction-specific values. Entripy, one of the leaders in custom printed t-shirts in Canada, was previously using manual CPC bidding. While testing a Maximize conversion value strategy, the brand saw a 283% increase in conversion value and a 286% improvement in ROAS. To learn more about Maximize conversion value, or to find the right automated bidding strategy for your business, visit the Google Ads Help Center.  Posted by Sagar Shah, Product Manager, Google Ads

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6. 6

   Search and Shopping campaigns will now be using improved Standard delivery

   August 19, 2019

   Your ad delivery method determines how long your daily budget lasts within a day. While Accelerated delivery attempts to spend your budget faster than Standard delivery, it isn’t effective for campaigns that aren’t limited by budget. And for campaigns that are limited by budget, this method can increase CPCs due to increased competition early in the day, or unintentionally spend most of your budget in earlier time zones. Alternatively, Standard delivery takes into account expected ad performance throughout the day and is better at maximizing performance within your daily budget. We’re updating your ad delivery options to help you maximize performance within your daily budget. Starting September 17, 2019, Standard delivery will be the only ad delivery method for Search campaigns, Shopping campaigns, and shared budgets. Accelerated delivery will no longer be available. All Search and Shopping campaigns along with shared budgets using Accelerated delivery will be automatically switched to Standard delivery by October 1, 2019. Accelerated delivery will continue to be available for Display campaigns and Video campaigns.  To manage how your ads are delivered within a day, we recommend using ad scheduling. You can use ad scheduling to increase or decrease bids during certain times of the day. If your goal is to maximize performance, we recommend using Maximize conversion value, Maximize conversions, or Maximize clicks bidding for your campaign to stay within your daily budget.   You can learn more about ad delivery and the upcoming change in the Google Ads Help Center. Posted by Ramil Sobti, Product Manager, Google Ads

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7. 7

   Average position sunset begins the week of September 30th

   August 12, 2019

   Building on our announcement in February, we’re removing the average position metric from Google Ads starting the week of September 30, 2019.  Moving forward, we recommend using Search top impression rate and Search absolute top impression rate. These metrics reflect the actual placement of your ad on the page, rather than the position of your ad compared to others.  As a result of this change, the following will be disabled starting the week of September 30, 2019:  Rules using average position Custom columns using average position Saved reports that filter on average position Saved filters with average position If you have Google Ads scripts that use average position, we recommend you review them to ensure they’ll continue working as intended. The average position metric will also be removed from the following:  Saved column sets Saved reports that use the average position column, but don’t filter on it Scorecards that use average position in dashboards If you use ValueTrack parameters, please note the {adposition} parameter will begin returning an empty string starting the week of September 30, 2019. Posted by Pallavi Naresh, Product Manager, Google Ads  

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8. 8

   Optimization score now includes Shopping campaigns

   August 12, 2019

   Your optimization score and recommendations help you prioritize the most impactful actions to improve performance in your account. In fact, advertisers who increased their account-level optimization score by 10 points saw a 10% increase in conversions, on average.1 We recently expanded the score to include Shopping campaigns—in addition to Search campaigns—to provide more, real-time recommendations for improving overall account performance. Just like for Search campaigns, optimization score for Shopping campaigns ranges from 0% to 100%, with 100% meaning that your campaigns are set up to perform at their full potential. You’ll see separate scores for Search and Shopping at the campaign level, and one combined score at the account level. We also added unique recommendations just for Shopping campaigns, like switching to Smart Shopping campaigns and adding seller ratings. You can learn more about maximizing your optimization score directly from Google Ads product experts by registering for our webinar, or checking out our best practice guide. Posted by Ryan Beauchamp, Product Manager, Google Ads    1Internal Google data. Only for Search campaigns.

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