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1. 
   Improving call quality with a new look for call-only ads

   September 26, 2019

   Call-only ads make it easy for customers to call your business directly from mobile search results. To improve the user experience and drive more high-quality calls to your business, we’re updating the call-only ads unit layout. Now your business name and headline will show directly below your phone number, along with a larger phone icon, to make it more clear to users what you offer and make the call-to-action more prominent. New layout Previous layout On average, advertisers with the new call-only ads design have seen a 14% increase in phone calls, a 16% increase in call conversions and better cost efficiencies with an 8% decrease in overall paid clicks. The new look helps call-only ads stand out from other text ads, reducing accidental clicks from users who didn’t intend to make a call. Existing call-only ads will automatically switch over to the new layout this week and no additional action is needed. To learn more about driving calls to your business, see our call-only ads best practices. Posted by Mike Russo, Product Manager, Google Ads

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   Get more from Recommendations with new features

   September 25, 2019

   Recommendations and optimization score help you prioritize your most impactful opportunities to improve account performance. In fact, advertisers who increased their account-level optimization score by 10 points saw a 10% increase in conversions on average.1 To make it even easier for you to act on these suggestions in your account, we’re introducing improved keyword recommendations, a new workflow, and bulk actions. Improved keyword recommendations We’re improving the relevancy and quality of your keyword recommendations–and they’ll only be suggested if they’re projected to drive additional traffic beyond your existing keywords. In addition, keyword recommendations can now contain broad match modifiers. Digital marketing agency Effective Spend (a finalist for Google Premier Partner Awards 2019) regularly uses these new keyword recommendations to save time and cover their most relevant search terms. “The updated keyword recommendation tool has been a highly useful addition to the Recommendations page for our agency. The increased specificity in match type and ad group suggestions have made adding these terms a breeze, and decreased our time allocated to adding new keywords to our current campaign structure.” - Paula Thompson, Digital Media Director Recommendations table view To make it easier for you to view your recommendations and their expected impact, we’ve added a new table view format. You can toggle between the new table view and original card view in the upper right hand corner of the Recommendations page. This new table format helps you prioritize your recommendations at scale with the following features: View and sort your recommendations by largest optimization opportunity See how much your optimization score will change if you adopt a recommendation See a breakdown of scoring and recommendations by campaign Download the table view into Excel Bulk apply and dismiss for manager accounts It can be time consuming to apply each recommendation individually–especially when you have them in multiple campaigns and accounts. To make this process faster, you can now bulk apply or dismiss recommendations at the manager account level2 with a single click. Head to the Recommendations page to check out these new features. Learn more about maximizing your optimization score directly from Google Ads product experts by watching this webinar or reading our best practices guide. Posted by Josh Moser, Product Manager, Google Ads   1. Internal Google data. Only for Search campaigns. 2. Up to 100 MCC accounts

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