Simplifying portfolio bid strategies 4977550256203696919-blid-364298398251901413

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   Drive more conversions with TrueView for action on Google video partners

   July 22, 2019

   Top brands around the world are increasingly leaning into video as a way to not only raise awareness, but to also drive conversions. And it’s working! In fact, over 40% of global shoppers say they’ve purchased a product or service after discovering it on YouTube. Over the next month, we’re bringing TrueView for action to Google video partners to help you drive leads and conversions on high-quality mobile applications and publisher websites beyond YouTube. All of our partners must comply with Google’s >Video publisher policy and AdMob & AdSense policies, and abide by our Video Ad Safety Promise.  TrueView for action ad shown in mobile in-app interstitial.   With a 90% viewability rate*, Google video partners are helping brands get the business results they need in a cost-efficient way.   Grammarly, the company behind the AI-powered writing assistant, wanted to find additional ways to drive install rates of their extension, while staying within their target CPA. They used TrueView for action on Google video partners to reach new users who were actively researching specific product categories that had proven to work well on YouTube. By opting into Google video partners, Grammarly drove 20% more installs at an 8% lower CPA.   Getting started is simple. For new TrueView for action campaigns, the option to extend your campaign to Google video partners will be selected by default, and for existing campaigns you can simply add Google video partners in your campaign settings. You can also continue leveraging Google audiences you’re already familiar with like Consumer Patterns, Affinity and In-Market Audiences. Learn more about how to opt-in to Google video partners here.  Posted by Armen Mkrtchyan, Product Manager, Video Ads   *Google data, Global, April 2019

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   Parallel Tracking will be mandatory for Display ads starting July 31st, 2019

   July 17, 2019

   Faster mobile sites mean better user experiences and more conversions. Parallel tracking allows for much faster load times than traditional click tracking. Data shows that advertisers who’ve adopted parallel tracking have seen page load time reduced by up to 5 seconds.¹  As previously announced, parallel tracking will become mandatory for all Display campaigns starting July 31st, 2019. If you work with a click measurement provider, reach out to them and ensure that they’re ready for this change. This will help ensure that there’s no disruption to your click measurement system. Parallel tracking for Video campaigns will become available later this year. To learn more about parallel tracking, click here.  Posted by Prashant Nair, Product Manager, Google Ads   ¹ Google Internal Data, September 2018

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   Introducing new audiences for Search

   July 17, 2019

   These days, no two customer journeys are alike; some are short and focused, while others span days or even months. Yet, no matter where they are in their journey, people expect ads that are relevant to who they are and what they’re looking for. In fact, 64% of smartphone users now expect to get information specific to them and their situation while using their device.1 That’s why over the last year we’ve rolled out two new products to help you reach the right customers on Google Search in a privacy-safe way: in-market audiences and detailed demographics. Increasing transparency for personalized advertising While we know people prefer ads that are personalized to their needs and interests, we also know they expect these ads to offer transparency and control. As part of our longstanding commitment to user privacy, we recently announced new tools that provide more visibility into the data used to personalize ads and the companies involved in the process. These are in addition to existing tools like Ad Settings, where users can easily update their ads preferences or opt out of ads personalization all together at any time.  Read our personalized advertising policy to learn more about our standards for what data may be collected as well as which interest categories we do not permit advertisers to use on our services.  Reach the right audience with your ads In-market audiences help you connect with people who are actively considering buying your products or services. StubHub, one of the world’s largest ticket marketplaces, wanted to make it easier for fans to find their next event. With in-market audiences for Search, the brand selected audiences like “Event Tickets” to find people who were searching on Google and also likely to purchase tickets. By focusing on these in-market customers, StubHub saw a 50% increase in both clickthrough rate and conversion rate when compared to its normal search traffic. These in-market audiences now represent 20% of the brand's total conversions on Google Search. Detailed demographics lets your further refine who you show ads to. This can help you reach broad segments of the population that share common traits. For example, if you’re looking to reach college students or homeowners who are searching for what you have to offer. Learn more about adding audiences, like in-market audiences or detailed demographics, to your Search campaigns in the Google Ads Help Center. Posted by Tript Singh Lamba, Product Manager, Search Audiences    1Google / Ipsos, Jan. 2019, Playbook Omnibus 2019, n=1,610 US online smartphone users, A18+

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   New updates for App campaigns help unlock more search inventory on iOS mobile web browsers

   July 2, 2019

   App campaigns make it easy to connect your app with app-happy consumers across Google Search, Google Play, YouTube, and over three million sites and apps in our network. And, we’re always exploring new ways to increase the ad inventory available to app advertisers. Starting in July, App ads will start to show for more searches on iOS mobile web browsers. This means app installs and in-app conversion events from iOS browsers will be included in your campaign reporting. This can help you reach more people who are looking for what your app has to offer and can help you improve campaign performance. There is no action required to access this new inventory. App campaigns that are active will automatically include these modeled conversions in Google Ads reporting as part of the ”Conversions” column. Please note that these conversions won’t be available in third party measurement tools. We encourage you to monitor your bids and budgets as there may be fluctuations in performance after these updates go live. Posted by Rahul Oak, Product Manager, App Ads

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   Create and edit responsive search ads in the Google Ads mobile app

   June 20, 2019

   Staying connected to your Google Ads performance is important, whether at your desk or on-the-go. The Google Ads mobile app (>Android, >iOS) helps you monitor your campaigns and makes it easy to take action, at any time or place. Two recent updates to the mobile app can help you improve your account performance quickly and easily, even when you’re away from your computer. Create and edit responsive search ads You can now directly create and edit responsive search ads in the app. In the past, you could only pause and enable ads. This can be especially helpful for launching last minute promotions while on your commute, in line for coffee, or wherever you may be.   Add, review, and edit negative keywords We’re also rolling out other new capabilities and recommendations, previously only available on desktop, to help you manage negative keywords in the app. You can now: Create, review, and edit negative keywords. Add negative keywords directly from the search query results card, based on the queries that are triggering your ads.  Get recommendations to remove conflicting negative keywords that are preventing some of your keywords from showing ads. Download the mobile app (>Android, >iOS) and stay tuned for more updates coming soon. Posted by Adam Herscher, Product Manager, Google Ads

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   See landing page performance from Shopping campaigns on the “Landing pages” page

   June 19, 2019

   A good landing page experience is a key factor in getting conversions from your ad campaigns. The “Landing pages” page makes it easy to understand how your landing pages are performing. Starting today, you can see the performance of your landing pages from Shopping campaigns in the report. You can now see which of your landing pages from your Shopping campaigns drive the most sales and which ones may require your attention. For example, let’s say you’re a bicycle shop owner and you notice that your top-selling bike is no longer converting. When you check the “Landing pages” page, you see that the product landing page has been broken since last week. With this insight, you can work with your webmaster to fix the landing page and get your conversions back up. Review your landing page performance from Shopping campaigns on the “Landing pages” page in Google Ads Learn more about optimizing your landing pages here. Posted by Prashant Nair, Product Manager, Google Ads

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