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1. New Performance Planner coming to Google Ads

   May 13, 2019

   On average, we have seen that advertisers can drive 43% more conversions by using Performance Planner to better plan their Google Ads spend. The Performance Planner identifies the best spend amounts for your campaigns to drive incremental conversions. For example, let’s say you have a $92,000 monthly budget across 100 Search campaigns. The planner will recommend how to distribute that $92,000 across those Search campaigns to maximize conversions and project results from these changes in your forecast.  (Avg. CPA in image is shown for illustrative purposes only) You can also use the planner to try other adjustments (e.g., different spend levels, CPAs) by clicking on the different spend points to see resulting changes in conversions. For example, you can see the difference in conversion volume you could receive at a $12 CPA against a $20 CPA.  Within your plan, you can dive deeper into campaigns. You can view a campaign-level forecast, and allocate spend accordingly to that campaign. You can even add keywords to see how new terms would affect potential performance.  (Avg. CPA in image is shown for illustrative purposes only) Changes are not automatically implemented. You can implement the changes by downloading a file and using the Google Ads Editor. Posted by Ahmad Ismail, Product Manager, Google Ads

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2. 14

   Mobilizing for summer: Google Marketing Live 2019

   May 9, 2019

   We are just five days away from Google Marketing Live, my favorite event of the year. It’s when we unveil our newest products and get your insights on what to build for the future. If you haven’t yet, >register for this year’s live stream so you can be one of the first to check out the newest innovations and hear how we’re working to better serve you and your customers.  We know today’s consumers are more curious than ever. And as a result of mobile, they are able to get what they want, when they want it. Indeed, being on the go no longer means being out of reach. For businesses, this creates even more opportunities to connect with current and potential customers—on and offline. Ahead of next week’s show, here’s a sneak peek at our latest innovations, designed to help you delight your customers and deliver results from anywhere at any time.  Stay on-the-go and in-the-know with the Google Ads mobile app Your customers aren’t the only people always on the go. You are too! So we’re making a lot of updates to the Google Ads mobile app (>Android, iOS) to help you stay on top of your accounts no matter where your business takes you.  Starting this week, you can create and edit Responsive Search Ads directly from the app. So if you’re on your morning train and need to launch a last-minute holiday promotion, you can write the creative, fine-tune the headline and set bids and budgets–right from your mobile phone! To make the mobile app even more useful for the on-the-go marketer, new recommendations and notifications will soon be rolling out. These new recommendations will let you add new or negative keywords, pause poorly performing keywords and opt into all Smart Bidding strategies. You’ll also get notifications on your mobile app so you know when there are new opportunities to improve your performance, for all the accounts you manage. More accessible and effective Local campaigns Consumers increasingly turn to their mobile phones to do research and plan before they head into a store. This means you have a huge opportunity to assist and influence customers’ purchase decisions before they even walk through your doors. Local campaigns are the first campaign type in Google Ads specifically designed to help marketers drive foot traffic to stores, restaurants, auto dealerships and more. Early adopters are already seeing great results. In recent global studies with 10 advertisers across several verticals, we found that Local campaigns helped brands drive a median 5x incremental return-on-ad-spend from their business locations.  Dunkin’ is one example of a brand that used Local campaigns to promote its new “store of the future” experience and to highlight new beverage items like espresso. As a result, Dunkin' increased its monthly visits from Google Ads by over 400% and is planning to run Local campaigns as an always-on strategy throughout 2019.    “Dunkin’ may be a nearly 70-year-old brand, but we’re constantly looking for cutting-edge ways to deliver on consumer expectations and needs. We have over 11,000 locations worldwide and over 8,500 locations in the U.S. alone. Local marketing is at the heart of our business. Local campaigns in Google Ads has given us a new and scalable way to reach customers who are increasingly looking for information online before visiting.”  -Tony Weisman, CMO, Dunkin' Soon, Local campaigns will expand to help even more advertisers–including small businesses—drive other types of local actions, like calls or directions to your business, even if you don’t have store visits measurement enabled. We’re also enhancing ads in Local campaigns to help you showcase product-specific information and offers. New inventory in Google Maps will allow you to highlight your business in more places. This includes promoting your locations when users are planning or navigating along their route, and in Maps search suggestions based on signals like the area of the map a person is viewing or what they've searched for in the past.  Promote your business to users planning their route Promote your business in Google Maps search suggestions Join us live next week Get ready for the ads, analytics, and platforms innovations live stream. >Register to watch to learn more about Google’s latest announcements. Posted by Jerry Dischler, Vice President, Product Management

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3. 15

   Smart strategies for growing your app business with ads

   May 8, 2019

   Every year Google I/O showcases the delight that technology can bring to our lives. Mobile apps have extended that delight to billions of people around the world, paving the way for app developers to unlock new business opportunities.   Today we’re sharing a few ways to help scale your business using Google’s growth and monetization solutions. Find the right app users Smart user acquisition starts with reaching the people who will be most engaged with your app and help you generate the most revenue. With Google App campaigns, you can choose a bidding option that best supports your growth goals. Target CPA bidding, for example, makes it easy for you to find new users who install your app and take an in-app action.  To grow profitably, it’s also important to also consider how much revenue you generate relative to the cost of driving those installs and actions. That’s why, you’ll soon be able to bid on a target return on ad spend (tROAS) so you can automatically pay more for users likely to spend more, and pay less for users likely to spend less. If you’re looking for users who will spend twice as much as they cost to acquire, you can set that multiplier for your tROAS bid, and it will find you the right users accordingly. tROAS will be available next month for Google App campaigns on iOS and Android globally. Learn more.  Bidding is a great lever to reach the customers you want. The next step is to win and keep these customers’ attention. That’s why we’re giving you new ways to develop and manage your creatives, making it easier for you to show your customers more relevant ads in more places.  YouTube–you automatically qualify to promote your app in two new YouTube placements when you have at least one landscape image and one video. The first placement is on the YouTube homepage feed, and the second is on in-stream video. Ad groups–starting later this month, you can set up multiple ad groups in the same campaign and tailor the assets in each ad group around a different “theme” or message for different customers. Learn more. Agency partnerships–we’re teaming up with 8 trusted agencies including Vidmob, Consumer Acquisition, Bamboo, Apptamin, Webpals Mobile, Creadits, Kaizen Ad and Kuaizi to help you manage creatives end-to-end, from design to reporting.  Monetize more easily The second piece to building a profitable apps business is creating a sustainable revenue stream. In other words, you need to keep users engaged with your app, while still monetizing it effectively, which can be tough to balance. That’s why AdMob is investing in automated solutions to help you earn more from your app while delivering a great user experience.  Last year we announced a new monetization model called Open Bidding that helps you maximize the value of every impression automatically. Since then, dozens of developers have joined the beta and are seeing meaningful revenue lift, including Korea-based game developer Sticky Hands.  “We’re really excited about Open Bidding. In one month, revenue and ARPDAU have grown by 14% and 15% respectively, and we expect them to keep climbing as more demand sources come online. What’s even better is that we’re spending almost no time managing it.“ - Minu Kim, CEO of Sticky Hands In addition to the revenue lift, Open Bidding offers simplicity and time savings compared to traditional mediation--fewer SDKs means less time spent on integrations and more stability for your app. Stay tuned, as we’ll be expanding the program to all publishers later this year.  In the meantime, here are a few more ways AdMob can help you grow your overall app revenue and protect user experience more easily: Image search is a robust new search tool that helps identify and remove bad ads across every size, campaign, and rotation, using just a screenshot of the ad. Learn more. Maximum ad content rating can prevent inappropriate ads from being shown to young users. Learn more. User metrics, such as daily active users and average session time, will be available soon in a new dashboard card, so you can quickly see how changes to your monetization strategy (e.g. adding a rewarded ad) impact key indicators of user engagement. These insights can help you optimize the lifetime value of your users across all your revenue sources - ads, in-app purchases, and commerce. Learn more. To learn more about how these solutions will help you save time while growing your business, join our ads keynote at 10:30am PDT, Wednesday May 8th at Stage 1 of Google I/O or watch the livestream.  Also, stay tuned for more app advertising news at Google Marketing Live, kicking off next week at 9am PDT, Tuesday May 14th. Sign up for the livestream >here.   

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4. 16

   Export Google Ads data to Google Sheets

   May 2, 2019

   Do you frequently need to download and share your Google Ads data? You can now export your Google Ads data directly to Sheets and share the Sheet.  Posted by Abhishek Kumar, Product Manager, Google Ads

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5. 17

   Keyword Planner changes finalized

   May 1, 2019

   In 2018 the new Keyword Planner was launched in the Google Ads interface. Over time, we simplified the navigation and improved forecasting based on your feedback. The new planner is now feature complete, and we're deprecating the old Keyword Planner this week.  This new version now allows you to: Download trend data for individual keywords Use up to 10 seed terms at a time Get more granular competition ranking across keyword ideas Save keyword ideas to existing campaigns Get daily budget suggestions in the plan overview Find the in-account status for uploaded keywords View forecasts for all languages The layout of the new Keyword Planner makes it easier to navigate. As always, you can select which keyword ideas you want to add to your plan, select the match type, and then add them to your plan.  The plan overview gives an easily digestible report that you can use and share before implementing the new keywords into your account. Your plan overview changes based on: match types, locations, language, and search networks you selected for your plan.  Take advantage of the new features and familiarize yourself with the new Keyword Planner if you haven’t done so already.  Posted by Jane Kim, Product Manager, Google Ads  

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6. 18

   Parallel tracking for Display campaigns available May 1st, 2019, Video campaigns postponed

   April 25, 2019

   Earlier this year, we announced that parallel tracking would be expanded to Display and Video campaigns on May 1st, 2019. Parallel tracking for Display campaigns will be available starting on this date, and will become mandatory on July 31st, 2019. We’re postponing parallel tracking for Video campaigns until later this year to give you more time to prepare. We’ll provide an update once we’ve finalized a new date. If you work with a click measurement provider, connect with them to ensure that they’re ready for this change. This will help ensure that there’s no disruption to your click measurement system. To learn more about parallel tracking, >click here.

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7. 19

   Adding cross-device activity to all attribution reports

   March 29, 2019

   Attribution reports show you the paths customers take to complete a conversion, and attribute credit to different ad clicks along the way. Cross-device conversions account for the moments when a customer interacted with an ad on one device and then completed a conversion on another device. Previously, only the Devices, Assisting Devices, and Device Paths attribution reports included cross-device activity. But we’ve received feedback from many of you that this has resulted in inconsistent conversion counts across different reports, making it difficult to understand different aspects of your conversions data. Starting on May 1st, all attribution reports will include cross-device activity and conversions, giving you valuable insight into how people interact with your ads on multiple devices, and consistency across reports. Data in these reports go back to May 1, 2019. For dates prior to this, the reporting experience and conversion counts will remain unchanged. See the full list of metrics updated to include cross-device activity. Posted by Mauricio Barrera, Product Manager, Google Ads

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8. 20

   Manage across accounts with the new Google Ads Editor

   March 28, 2019

   Today we're announcing Google Ads Editor, v1. It’s a new and improved version of the Editor that you’ve come to know and love over the past 13 years. We waited to formally announce the new Google Ads brand on an Editor release that incorporates a significant update that addresses long-standing requests from the community. Full cross-account management: In the past, campaign managers could only make changes in the Editor UI for a single account at any given time. This meant you spent more time on the same tasks. For the first time, Editor now supports full, cross-account management. This means you’ll be able to use Editor seamlessly across your Google Ads accounts, all from a single window. For example, you’ll be able to easily add the same set of keywords across different accounts, update campaign settings across your entire book of business, or download relevant stats across any grouping of your accounts. Improved design and usability: We’ve also improved the interface to help you navigate features and execute tasks more quickly. For example, based off of UX research we saw that users had difficulty remembering where each setting was. So we created a right-hand Edit panel to improve your ability to scan. We also added search functionality so that you can quickly find what you need. Google Ads Editor v1 also helps you manage accounts at scale: Workflow Additional custom rules: Flag best practices and ensure proper campaign implementations. Full support for non-skippable Video ads: Manage more video campaigns within Editor. Additional Call-to-action and headline fields for all Video campaigns: Give more information on all video ads, not just TrueView. Positive and negative audience list audiences for Smart Display campaigns: Easily reach new potential customers. Options to manage App campaigns: Includes campaign, ad group, and ad level assets. Bids & Budget Recommended daily budgets: Avoid losing out on impressions due budget constraints. Better Smart Bidding: Use Max Conversions for Display, TrueView for action, and App campaigns. Calls & Messaging Account level call reporting: Manage call reporting and conversions at the account level with one setting. Additional headlines for call-only ads: Provide additional information to potential customers. Full support for message extensions: Allow more ways for customers to reach your business. "The new Google Ads Editor is a step forward. The new design makes it easier to manage and make edits across accounts and campaigns." -Jamie Kahn, Associate Director - Search Engine Marketing, Horizon Media "It’s clean, easy to navigate and more efficient with the added search bars, new account level section, and relocation of the Shared library. Looking forward to using this new version!” -James Shaouni, Senior Specialist - Paid Search, Reprise Digital Learn more about Google Ads Editor, v1 here. Posted by Blake Reese, Group Product Manager

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9. 21

   Introducing "recommended columns" in Google Ads

   March 15, 2019

   There are a lot of columns to choose from in Google Ads. It makes it hard to get away from the status quo of just adding the columns you’ve always added to your reports.  Our new recommended columns feature suggests new reporting columns that you should be using based on your campaign and account settings. For example, if you start using bid automation, we will start recommending the ‘Bid Strategy Type’ column to your Campaign table. With this launch, Bid Strategy Type will also stop being a required column in your Campaign reports, which will free up some horizontal space for you to see more of the statistics columns. You can identify a recommended column by the blue underline in the column name. You can do three things with recommended columns. Do nothing, and we'll recommend the column whenever it's relevant Add them as permanent columns Tell us not to recommend it anymore These recommendations are turned on by default for all advertisers. You can turn off recommendations for individual columns or all columns. These settings are specific to the user in the account. We suggest you keep the setting on, so that we can recommend columns that will be important to your account. You can also discover new columns that had not previously surfaced through recommendations. Posted by Abhishek Kumar, Product Manager, Google Ads  

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10. 22

    Our commitment to help you with policy compliance

    March 14, 2019

    Protecting our users and advertisers from bad actors is very important to us, and that’s why we have strict policies that govern the kinds of ads we allow on our platform. We also work hard to help good advertisers avoid making honest mistakes that lead to policy violations. That’s why we’re rolling out new features to help you achieve your full campaign potential by allowing you to easily navigate the policy restrictions that may affect your ads. Introducing the Policy manager In April, we’re introducing a new Policy manager, to provide a centralized and customized experience in Google Ads where you can monitor policy restrictions of ads, keywords, and extensions across your entire account. Over time, we’ll continue to add new features here, including recommendations for fixing your ads, a history of your appeals, an overview of your account’s certifications and more. To access Policy manager in Google Ads, click “Setup” in the Tools Table, then select the “Policy manager” tab Get additional insight behind policy decisions Beginning last year, advertisers were able to see additional information about what caused their ad to be disapproved by simply hovering over the ad. We will continue to expand this capability in 2019. Find detailed information on ads disapprovals by hovering over your ads Enable policy appeals in just a few clicks If you disagree with an action we’ve taken on your ads, soon you will be able to appeal the decision for another review with just a few clicks, directly within Google Ads. This feature will start rolling out to accounts this spring and will be available for text ads for most policy violations. Hover over a disapproved or limited ad and look for the “resubmit” link to see if you’re eligible. You’ll also be able to track the status of your appeal in the Policy manager. We’re making it easier to resubmit ads in Google Ads Detect violations in real-time In some cases, we’re able to detect policy violations during ad creation. In those cases, we’ll provide real-time feedback to help you understand potential policy violations before they actually occur. You can then make changes to your ad right away to bring them into compliance. Make sure to check our real-time feedback during ad creation We’re excited to introduce new tools to further help you navigate policy requirements and create high-quality, compliant ads. Posted by Hristo Stefanov, Product Manager, Search Ads

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11. 23

    Grow your games business with ads

    March 13, 2019

    There’s so much that goes into building a great mobile game, and building a thriving business on top of it -- that’s next level. That’s why today Google is announcing new solutions to increase the lifetime value of your players. Now, it’s easier than ever to create demand for your game, grow at scale, and re-engage your audience. Create demand One important part of ensuring a successful launch moment is to build brand awareness and connect with a fan-base right out of the gate. Now with pre-registration ads, you can promote the opportunity for players to register for your new titles before they’re officially released on Google Play. Players will receive a push notification in Play once the game is releaially valuable for established game developers to help you connect with a fan base that already loves your game, and have strong intent to download and become valuable players in your game. Grow at scale At launch, your goal is to get as many installs as possible within your budget. Today we’re announcing Maximize conversions bidding for App campaigns -- just give us your budget and ad assets, and we’ll maximize your player base. Because the focus is on maximizing installs instead of meeting your target price, you can typically get a lower conversion price. All you have to do is set your goals and lean on App campaigns machine learning to handle the hard work of placing the right ad at the right time. Maximum conversions bidding for App campaigns is now available as a beta to select advertisers - so if you are interested please talk to your Google Account Manager to sign up. Re-engage your gamer Let's face it, 80% of all app users churn within 90 days1. One of the biggest opportunities you have to grow your business is to get those inactive players to come back and play again. Today, we’re introducing App campaigns for engagement in Google Ads to help players rediscover your game by engaging them with relevant ads across Google Search, YouTube, and over 3 million sites and apps. This campaign works with Google Analytics for Firebase as well as with our App attribution partners. With App campaigns for engagement, you can reconnect with players in many different ways such as encouraging lapsed players to complete the tutorial, introducing new features that have been added since a player’s last session, or getting someone to open the game for the first time on Android, which only Google can help with. Learn more about it here or talk to your Google account representative if you’re interested in trying it out. Posted by Jason Morse, Director of Product, App ads for engagement

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