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   Create and edit responsive search ads in the Google Ads mobile app

   June 20, 2019

   Staying connected to your Google Ads performance is important, whether at your desk or on-the-go. The Google Ads mobile app (>Android, >iOS) helps you monitor your campaigns and makes it easy to take action, at any time or place. Two recent updates to the mobile app can help you improve your account performance quickly and easily, even when you’re away from your computer. Create and edit responsive search ads You can now directly create and edit responsive search ads in the app. In the past, you could only pause and enable ads. This can be especially helpful for launching last minute promotions while on your commute, in line for coffee, or wherever you may be.   Add, review, and edit negative keywords We’re also rolling out other new capabilities and recommendations, previously only available on desktop, to help you manage negative keywords in the app. You can now: Create, review, and edit negative keywords. Add negative keywords directly from the search query results card, based on the queries that are triggering your ads.  Get recommendations to remove conflicting negative keywords that are preventing some of your keywords from showing ads. Download the mobile app (>Android, >iOS) and stay tuned for more updates coming soon. Posted by Adam Herscher, Product Manager, Google Ads

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   See landing page performance from Shopping campaigns on the “Landing pages” page

   June 19, 2019

   A good landing page experience is a key factor in getting conversions from your ad campaigns. The “Landing pages” page makes it easy to understand how your landing pages are performing. Starting today, you can see the performance of your landing pages from Shopping campaigns in the report. You can now see which of your landing pages from your Shopping campaigns drive the most sales and which ones may require your attention. For example, let’s say you’re a bicycle shop owner and you notice that your top-selling bike is no longer converting. When you check the “Landing pages” page, you see that the product landing page has been broken since last week. With this insight, you can work with your webmaster to fix the landing page and get your conversions back up. Review your landing page performance from Shopping campaigns on the “Landing pages” page in Google Ads Learn more about optimizing your landing pages here. Posted by Prashant Nair, Product Manager, Google Ads

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