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   Copy your column preferences to the new Google Ads experience

   October 1, 2018

   We’ve heard feedback that you want an easy way to copy your column preferences from the previous Google Ads experience to the new one. Now there is! In the new Google Ads experience, simply go to: Tools > Preferences > Columns preference, and click ‘Copy columns’. All of the set columns for your statistic tables will be copied over across all of your accounts. For example, if your ‘Campaigns’ statistics table always showed ‘Clicks,’ ‘Impressions,’ ‘Cost,’ ‘Conversions’ and ‘Cost/Conv.,’ you can now copy those column preferences to the new Google Ads experience with a single click. This works even if you no longer have access to the previous experience.  Copy your column preferences now. Please allow 24 hours for your column preferences to update in the new Google Ads experience. Posted by Abhishek Kumar, Product Manager, Google Ads

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2. 57

   Parallel tracking to support Display and Video campaigns in March 2019

   September 27, 2018

   The holidays are just around the corner. So it’s more important than ever to ensure your customers have a delightful and fast experience when they visit your mobile site. Faster mobile sites mean better user experiences, leading to more conversions and less budget spent on bounced clicks for advertisers. That’s why we launched parallel tracking (>blog | help center) for mobile Search Network and Shopping campaigns earlier this year. Early data shows that advertisers who have adopted parallel tracking have seen page load time reduced by up to 5 seconds.1   This is a reminder that parallel tracking will be required for all Search and Shopping advertisers starting October 30, 2018. We will expand parallel tracking to mobile Display & Video campaigns in March 2019. This means that Display and Video advertisers do not need to make updates until after the holiday season. If you are a Search or Shopping campaign advertiser, please continue to work with your click measurement providers to ensure that they are ready for the Oct 30 deadline. Doing so will ensure that there’s no disruption to your click measurement system. To learn more about parallel tracking, >click here.   1. Google Internal Data, September 2018 

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3. 58

   Extend the impact of video campaigns with Google video partners

   September 26, 2018

   Over 1.9 billion users come to YouTube every month to watch video. For brands, YouTube delivers high impact exposure to engaged audiences, industry-leading viewability, and proven business results. But YouTube isn’t the only place people watch video – they watch across the web, and in games and apps. To help you find more potential customers when they engage with content away from YouTube, we offer Google video partners. Google video partners is collection of sites and mobile apps from our partner publishers that provide high quality, brand suitable video content and expanded audience reach beyond YouTube. You can access Google video partners inventory via Google Ads and Display & Video 360, and it’s integrated into the planning and measurement capabilities you’re familiar with for YouTube, including Reach Planner, Unique Reach and Active View. And to make sure your Google video partners campaigns align with your objectives, we offer a range of video formats, including TrueView in-stream, 6 second bumper ads, and outstream video ads. These seamless integrations make it easier for you to scale the impact of your video advertising. We know running ads on video partner sites is an effective way to extend campaign reach, but what about impact? To answer this question, we studied the Brand Lift results of TrueView in-stream campaigns across both YouTube and Google video partners. We collected hundreds of thousands of survey responses in 41 Brand Lift studies across devices on YouTube and Google video partners, then computed lift for each inventory source independently. We observed that ad impressions on Google video partners resulted in as much lift in Ad Recall as ad impressions on YouTube, and were as cost-efficient. This research shows that Google video partners plays an important role in maximizing the reach and impact of your video campaigns. Users consume content online in increasingly diverse ways. With Google video partners, we make it easier for you to extend the reach and impact of your video advertising with access to high quality publishers across the best of the web and apps. To measure the incremental reach and Brand Lift of adding Google video partners to your YouTube campaigns, speak to your Google account manager. Posted by Armen Mkrtchyan, Product Manager, Video Ads

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