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   Reach your full account potential with optimization score

   January 31, 2019

   Back in August, we introduced optimization score to help you understand your account’s optimization potential. You can use this score, found on the Recommendations page, to improve your account’s performance with suggested actions like pausing keywords, adding additional ads, or enabling automated bidding. Apply suggested recommendations to boost conversions and get more for your money. Optimization score runs from 0% to 100%, with 100% meaning that you’re taking advantage of all the opportunities identified at that moment. Use this score at the campaign, account or manager account levels. In the example below, this account received an optimization score of 76.7%. By acting on each of the suggested recommendations (by either applying or dismissing them), the account can achieve an optimization score of 100%. Optimization score has helped to improve a wide range of accounts: Hanapin Marketing, the digital marketing agency behind the blog PPC Hero, made the Recommendations page a central part of their account management routine. In one account, a specific recommendation led to one campaign switching from Enhanced CPC to the fully-automated Maximize Conversions strategy resulting in a 44% increase in conversions and a 32% reduction in CPA. Wpromote, a digital marketing agency, used optimization score to find opportunities for their accounts to grow while continuing to hit efficiency targets. In one campaign, they used optimization score to make a change to their bidding strategy. After adopting Target CPA bidding in a remarketing campaign, Wpromote saw conversions increase by 20% and CPA decrease by 16%. To use optimization score, navigate to the Recommendations page in your account. To maximize your chances for success on Google Ads using optimization score, view our recently-published best practices. Posted by Blake Reese, Group Product Manager, Google Ads

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   New Ways to Measure Sales Lift on YouTube

   January 30, 2019

   At YouTube, we’ve always believed that when you put the user first, great things will follow. By providing viewers with a home for engaging video content, we can deliver our advertiser partners new ways to reach their customers that are relevant and helpful. And through this win-win scenario, YouTube delivers outsized impact: looking across Nielsen Matched Panel Analysis (MPA) studies we