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1. 
   Say more in your call-only ads with added lines of text

   February 25, 2019

   People often prefer to talk to a business before buying a product or service. Call-only ads allow people to call you from mobile search results to quickly get the answers they need. In the coming weeks, we’re rolling out additional lines of text in call-only ads to help you provide more useful information to potential customers. You will have the option to add two 30-character headlines. Description lines are also increasing from 80 characters to 90 characters. To make sure your customers are fully aware of who they’re calling, take advantage of these added lines of ad text to describe your business in more detail. More lines of text in call-only ads We noticed it was tough to fit both your business name and a compelling call to action in the headline, so we moved business name to the beginning of the ad description. This leaves more space in the headline for your call to action or business details. For example, if you’re a dance studio, specify “House of Tango” in the business name field and use the description lines to promote your full range of lessons offered. Being clear and transparent about who you are and what your business offers is a key principle of our call-only advertising policies to protect users from fraud or misleading, inappropriate, or harmful content. We hope these updates to call-only ads and our updated best practices guide will help you drive more high-quality calls and deliver a better experience for your customers. Posted by Mike Russo, Product Manager

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2. 25

   Introducing three new features for responsive display ads

   February 21, 2019

   Drive improved performance with video assets If a picture is worth a thousand words, imagine the stories you could tell with a 30-second video. In fact, over 60% of shoppers say online videos have given them ideas or inspiration for their purchase.1 That’s why we’re introducing video assets for responsive display ads. We built responsive display ads to help you adapt to the increasingly diverse mix of content types and screen sizes. Now you can expand your reach to new inventory and improve performance with sight, sound and motion — all while scaling ad creation, testing and optimization. To get started, create or edit a responsive display ad and select up to five (optional) videos from your YouTube page. Selecting videos in the Google Ads interface Unlock new creative insights with the combinations report While machine learning helps you deliver the best ad to the right customer, it’s not always easy to tell what’s working and why. With the new combinations report, you’ll be able to learn how different creative asset combinations perform. This new report shows you the top performing asset combinations that are being generated in your responsive display ads. You’ll see separate sections for combinations based on your images, text, dynamic feeds, and videos. To access the combinations report in Google Ads, click “View Ad Details” in the Ads Table, then select the “Combinations” tab   Best Practice: Now that you know which creative combinations resonate with potential customers, try testing the top performers across different campaign types.   Create better responsive display ads with the ad strength scorecard Creating relevant and helpful display ads is top-of-mind for every advertiser. Using the ad strength scorecard, you can ensure your responsive display ads are set up for success, before they start to show. Google Ads will check that you have the optimal number of unique headlines, images, and descriptions. To improve your ad strength, try taking the "Next steps" highlighted in the scorecard. The ad strength scorecard, shown above the ad preview in Google Ads Posted by Akshay Dayal, Product Manager, Display Ads     1. Google/Ipsos, “How People Shop With YouTube”, July 2018

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3. 26

   Two new chart types in the Report Editor

   February 21, 2019

   We’ve launched two new chart types in the Report Editor: the stacked bar chart and the bubble chart. There are now six total chart types available for your reports: Line chart Bar chart Stacked bar chart Pie chart Scatter chart Bubble chart These two new chart types can provide additional ways to interpret your data and glean insights. For example, you can use a stacked bar chart to see how clicks in an ad group breakdown by device and you can evaluate that mix over time. You can use a bubble chart to view clicks, conversions, and cost by campaign in one chart, as the size of the bubble can represent a third metric. Try these two new charts in your reporting. Example of stacked bar chart in the Report Editor Posted by Abhishek Kumar, Product Manager, Google Ads

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4. 27

   Universal App campaigns are now simply App campaigns

   February 20, 2019

   Universal App campaigns help connect your app with consumers. Today, we are simplifying the name of “Universal App campaigns” to “App campaigns.” This move will not affect campaign features or functionality, and there’s no action required for existing campaigns. App campaigns will join Search, Display, Video, Shopping and Smart as the top-level campaign names available in Google Ads. Full list of Google Ads campaign types after App campaigns name change You’ll start to see these changes roll out over the next month. We hope this more direct name will help advertisers and developers get started with Google Ads and select the right campaign type for their business goals. Posted by David Mitby, Director of Product, Mobile App Advertising

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