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1. 
   Smart strategies for growing your app business with ads

   May 8, 2019

   Every year Google I/O showcases the delight that technology can bring to our lives. Mobile apps have extended that delight to billions of people around the world, paving the way for app developers to unlock new business opportunities.   Today we’re sharing a few ways to help scale your business using Google’s growth and monetization solutions. Find the right app users Smart user acquisition starts with reaching the people who will be most engaged with your app and help you generate the most revenue. With Google App campaigns, you can choose a bidding option that best supports your growth goals. Target CPA bidding, for example, makes it easy for you to find new users who install your app and take an in-app action.  To grow profitably, it’s also important to also consider how much revenue you generate relative to the cost of driving those installs and actions. That’s why, you’ll soon be able to bid on a target return on ad spend (tROAS) so you can automatically pay more for users likely to spend more, and pay less for users likely to spend less. If you’re looking for users who will spend twice as much as they cost to acquire, you can set that multiplier for your tROAS bid, and it will find you the right users accordingly. tROAS will be available next month for Google App campaigns on iOS and Android globally. Learn more.  Bidding is a great lever to reach the customers you want. The next step is to win and keep these customers’ attention. That’s why we’re giving you new ways to develop and manage your creatives, making it easier for you to show your customers more relevant ads in more places.  YouTube–you automatically qualify to promote your app in two new YouTube placements when you have at least one landscape image and one video. The first placement is on the YouTube homepage feed, and the second is on in-stream video. Ad groups–starting later this month, you can set up multiple ad groups in the same campaign and tailor the assets in each ad group around a different “theme” or message for different customers. Learn more. Agency partnerships–we’re teaming up with 8 trusted agencies including Vidmob, Consumer Acquisition, Bamboo, Apptamin, Webpals Mobile, Creadits, Kaizen Ad and Kuaizi to help you manage creatives end-to-end, from design to reporting.  Monetize more easily The second piece to building a profitable apps business is creating a sustainable revenue stream. In other words, you need to keep users engaged with your app, while still monetizing it effectively, which can be tough to balance. That’s why AdMob is investing in automated solutions to help you earn more from your app while delivering a great user experience.  Last year we announced a new monetization model called Open Bidding that helps you maximize the value of every impression automatically. Since then, dozens of developers have joined the beta and are seeing meaningful revenue lift, including Korea-based game developer Sticky Hands.  “We’re really excited about Open Bidding. In one month, revenue and ARPDAU have grown by 14% and 15% respectively, and we expect them to keep climbing as more demand sources come online. What’s even better is that we’re spending almost no time managing it.“ - Minu Kim, CEO of Sticky Hands In addition to the revenue lift, Open Bidding offers simplicity and time savings compared to traditional mediation--fewer SDKs means less time spent on integrations and more stability for your app. Stay tuned, as we’ll be expanding the program to all publishers later this year.  In the meantime, here are a few more ways AdMob can help you grow your overall app revenue and protect user experience more easily: Image search is a robust new search tool that helps identify and remove bad ads across every size, campaign, and rotation, using just a screenshot of the ad. Learn more. Maximum ad content rating can prevent inappropriate ads from being shown to young users. Learn more. User metrics, such as daily active users and average session time, will be available soon in a new dashboard card, so you can quickly see how changes to your monetization strategy (e.g. adding a rewarded ad) impact key indicators of user engagement. These insights can help you optimize the lifetime value of your users across all your revenue sources - ads, in-app purchases, and commerce. Learn more. To learn more about how these solutions will help you save time while growing your business, join our ads keynote at 10:30am PDT, Wednesday May 8th at Stage 1 of Google I/O or watch the livestream.  Also, stay tuned for more app advertising news at Google Marketing Live, kicking off next week at 9am PDT, Tuesday May 14th. Sign up for the livestream >here.   

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2. 13

   Export Google Ads data to Google Sheets

   May 2, 2019

   Do you frequently need to download and share your Google Ads data? You can now export your Google Ads data directly to Sheets and share the Sheet.  Posted by Abhishek Kumar, Product Manager, Google Ads

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3. 14

   Keyword Planner changes finalized

   May 1, 2019

   In 2018 the new Keyword Planner was launched in the Google Ads interface. Over time, we simplified the navigation and improved forecasting based on your feedback. The new planner is now feature complete, and we're deprecating the old Keyword Planner this week.  This new version now allows you to: Download trend data for individual keywords Use up to 10 seed terms at a time Get more granular competition ranking across keyword ideas Save keyword ideas to existing campaigns Get daily budget suggestions in the plan overview Find the in-account status for uploaded keywords View forecasts for all languages The layout of the new Keyword Planner makes it easier to navigate. As always, you can select which keyword ideas you want to add to your plan, select the match type, and then add them to your plan.  The plan overview gives an easily digestible report that you can use and share before implementing the new keywords into your account. Your plan overview changes based on: match types, locations, language, and search networks you selected for your plan.  Take advantage of the new features and familiarize yourself with the new Keyword Planner if you haven’t done so already.  Posted by Jane Kim, Product Manager, Google Ads  

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4. 15

   Parallel tracking for Display campaigns available May 1st, 2019, Video campaigns postponed

   April 25, 2019

   Earlier this year, we announced that parallel tracking would be expanded to Display and Video campaigns on May 1st, 2019. Parallel tracking for Display campaigns will be available starting on this date, and will become mandatory on July 31st, 2019. We’re postponing parallel tracking for Video campaigns until later this year to give you more time to prepare. We’ll provide an update once we’ve finalized a new date. If you work with a click measurement provider, connect with them to ensure that they’re ready for this change. This will help ensure that there’s no disruption to your click measurement system. To learn more about parallel tracking, >click here.

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5. 16

   Adding cross-device activity to all attribution reports

   March 29, 2019

   Attribution reports show you the paths customers take to complete a conversion, and attribute credit to different ad clicks along the way. Cross-device conversions account for the moments when a customer interacted with an ad on one device and then completed a conversion on another device. Previously, only the Devices, Assisting Devices, and Device Paths attribution reports included cross-device activity. But we’ve received feedback from many of you that this has resulted in inconsistent conversion counts across different reports, making it difficult to understand different aspects of your conversions data. Starting on May 1st, all attribution reports will include cross-device activity and conversions, giving you valuable insight into how people interact with your ads on multiple devices, and consistency across reports. Data in these reports go back to May 1, 2019. For dates prior to this, the reporting experience and conversion counts will remain unchanged. See the full list of metrics updated to include cross-device activity. Posted by Mauricio Barrera, Product Manager, Google Ads

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6. 17

   Manage across accounts with the new Google Ads Editor

   March 28, 2019

   Today we're announcing Google Ads Editor, v1. It’s a new and improved version of the Editor that you’ve come to know and love over the past 13 years. We waited to formally announce the new Google Ads brand on an Editor release that incorporates a significant update that addresses long-standing requests from the community. Full cross-account management: In the past, campaign managers could only make changes in the Editor UI for a single account at any given time. This meant you spent more time on the same tasks. For the first time, Editor now supports full, cross-account management. This means you’ll be able to use Editor seamlessly across your Google Ads accounts, all from a single window. For example, you’ll be able to easily add the same set of keywords across different accounts, update campaign settings across your entire book of business, or download relevant stats across any grouping of your accounts. Improved design and usability: We’ve also improved the interface to help you navigate features and execute tasks more quickly. For example, based off of UX research we saw that users had difficulty remembering where each setting was. So we created a right-hand Edit panel to improve your ability to scan. We also added search functionality so that you can quickly find what you need. Google Ads Editor v1 also helps you manage accounts at scale: Workflow Additional custom rules: Flag best practices and ensure proper campaign implementations. Full support for non-skippable Video ads: Manage more video campaigns within Editor. Additional Call-to-action and headline fields for all Video campaigns: Give more information on all video ads, not just TrueView. Positive and negative audience list audiences for Smart Display campaigns: Easily reach new potential customers. Options to manage App campaigns: Includes campaign, ad group, and ad level assets. Bids & Budget Recommended daily budgets: Avoid losing out on impressions due budget constraints. Better Smart Bidding: Use Max Conversions for Display, TrueView for action, and App campaigns. Calls & Messaging Account level call reporting: Manage call reporting and conversions at the account level with one setting. Additional headlines for call-only ads: Provide additional information to potential customers. Full support for message extensions: Allow more ways for customers to reach your business. "The new Google Ads Editor is a step forward. The new design makes it easier to manage and make edits across accounts and campaigns." -Jamie Kahn, Associate Director - Search Engine Marketing, Horizon Media "It’s clean, easy to navigate and more efficient with the added search bars, new account level section, and relocation of the Shared library. Looking forward to using this new version!” -James Shaouni, Senior Specialist - Paid Search, Reprise Digital Learn more about Google Ads Editor, v1 here. Posted by Blake Reese, Group Product Manager

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