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1. 
   Easily find predefined reports for the dataset you’re viewing

   February 20, 2019

   Predefined reports are ready-made reports that show useful data, such as time of day and location statistics. We’ve received feedback that many of you drill deeper into your campaigns or ad groups before moving into predefined reports. The transition from campaign or ad group level reports to predefined reports showing the same scope of data is now easier. Previously, the only way to get to predefined reports was through the ‘Reporting’ icon on the very top navigation bar in Google Ads. This always starts you at account-level data and you can filter down deeper from there. Today, if you notice something while looking at campaign or ad group data that needs investigating, you can use the newly located ‘Reporting’ icon that lives above the statistics table you’re looking at. When using this icon, the loaded predefined report will carry over the same scope of data you’re viewing to make for a quicker transition. For example, if you had scoped down to a particular ad group or only search campaigns, and then opened a ‘Day’ report using this icon, the report will be filtered to only that ad group or search campaigns, respectively. However, the icon at the top right opens the predefined report for your entire account. Posted by Abhishek Kumar, Product Manager, Google Ads

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2. 29

   Updates to mobile page speed score on the Landing Pages tab

   February 19, 2019

   Slow mobile pages can slow down your business. 53% of visits to a mobile site are abandoned if it takes more than three seconds to load.1 In July we introduced the mobile speed score to let you quickly see which landing pages are providing a fast mobile experience, and which ones may require your attention. We’ve recently updated the mobile speed score algorithm to require fewer ad clicks in order to calculate a score. This means you’ll now see a speed score for more of your pages. Evaluated on a 10-point scale, 1 being very slow and 10 being extremely fast, the mobile speed score is based on a number of factors, including page speed and potential conversion rate. To improve your mobile speed score, consider adopting mobile technologies like Accelerated Mobile Pages (AMP). AMP pages typically load 85 percent faster than standard mobile pages.2 As a result, 90% of AMP pages see a high mobile speed score of 10. Learn more about evaluating your mobile landing pages here. Posted by Prashant Nair, Product Manager, Google Ads   1. Google Data, Aggregated, anonymized Google Analytics data from a sample of mWeb sites opted into sharing benchmark data, n=3.7K, Global, March 2016 2. Google Data, Global, April 2017

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3. 30

   Click share coming to Search campaigns

   February 11, 2019

   Click share is the estimated share of all achievable clicks that you have received. Click share has been available for Shopping campaigns since 2015. We’ve begun rolling it out for Search campaigns and plan to have it available for all Search campaigns in the coming weeks. The lower your click share, the more opportunity you have to capture additional clicks. For example, if your ad is clicked 20 times, but we estimate that it could have been clicked 100 times if you had more extensions, higher bids, or higher budgets, your click share is 20%. Best Practice: Use click share to view click growth opportunities with more extensions or bid or budget increases. Use impression share to view impression growth opportunities with bid or budget increases.  Click share will be available at the campaign, ad group, and keyword levels for Search campaigns in the coming weeks.  Posted by Pallavi Naresh, Product Manager, Google Ads 

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4. 31

   Parallel tracking for Display and Video campaigns available May 1st, 2019

   February 11, 2019

   Speed matters when it comes to landing pages. 53% of visits are abandoned if a mobile site takes more than three seconds to load.1 With >parallel tracking, users will head immediately to your landing page after clicking your ad while their browser processes click measurement requests in the background. Last year, we announced that parallel tracking would be expanded to Display and Video campaigns in March 2019. Parallel tracking for Display and Video campaigns will now be available starting May 1st, 2019. Therefore, advertisers now have more time to prepare before parallel tracking becomes mandatory for all Display and Video campaigns starting July 31st, 2019.  If you need to make ad URL changes, your ads will need to be reviewed. So reach out to your click measurement provider as soon as possible. If you have Display and Video campaigns across multiple accounts, we recommend spacing your changes over multiple days. To learn more about parallel tracking, >click here. Posted by Prashant Nair, Product Manager, Google Ads   1. Google Data, Global, n=3,700 aggregated, anonymized Google Analytics data from a sample of mWeb sites opted into sharing benchmark data, March 2016

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5. 32

   More ways to drive results with TrueView for action

   February 5, 2019

   Starting February 2019, Maximize conversions bidding will become globally available to advertisers using TrueView for action. This smart bidding strategy uses Google’s machine learning to help you get as much conversion volume as possible within your campaign’s budget without requiring a lot of work to set it up. Simply put, Maximize conversions is an easy and effective way to generate more of the website actions that are important to your business, like booking a trip, scheduling a test drive or requesting more information. For advertisers who are new to TrueView for action, or are looking to run burst campaigns, Maximize conversions can be an effective strategy. It’s also a great option for campaigns that don’t meet the recommended threshold of 50 conversions per week for Target cost-per-action (CPA) bidding. If you have an ROI goal for your video campaign, you may prefer to use Target CPA. Like Maximize conversions, Target CPA bidding automatically sets bids for each auction, but the goal will be to drive conversions at the target CPA you set, rather than spending your full budget to maximize conversions. To get started using Maximize conversions or Target CPA bidding with TrueView for action, learn more here. Posted by Nicky Rettke, Director of Product Management, YouTube ads 

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