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1. March 12, 2019

   Did you know that searches for "best” have increased by 80% in the last two years? For example, in recent third party research, we saw that some people spend over 50 days searching for the “best chocolate” before making a decision. Google Marketing Live is happening on May 14th—>register now to discover how to take action on new consumer insights like these and learn about the latest digital marketing products from Google. For the first time, we'll also be live streaming 8+ hours of additional content from the event. Engage directly with product managers through live Q&A, learn new best practices, and get an inside look at how our latest products are developed. Posted by the Google Marketing Live team

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2. 22

   Evaluate your Mobile Site Speed with the revamped Test My Site tool

   February 28, 2019

   Your mobile site is often the first place consumers meet your brand. Having a slow site can leave a bad first impression and even cost you customers. In retail, a one second delay in mobile load times can impact conversions by up to 20%.1 How do you know if your mobile site is fast enough? The revamped >Test My Site makes it easy to understand your mobile site performance and get custom fixes to improve your page speed—all in one place. Use this tool to: Check your mobile site speed: Measure the speed of your entire mobile site in addition to individual mobile pages Track your progress: See how your mobile site speed is trending month over month Stay ahead of the curve: See how your mobile site speed stacks up against competitors Estimate speed’s impact on your business: See the potential impact mobile site speed can have on revenue Test your site today >here. Posted by Prashant Nair, Product Manager, Google Ads   1. Source: SOASTA, U.S., “New Findings: The State of Online Retail Performance,” 2017.

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